Dealing with a hectic life makes standing in queues to place food orders in restaurants impossible. Well, you must have experienced the same somewhere in your life. Moreover, it’s not just us but the majority that feels the same. Also, ordering food or booking a table offline has become a thing of the past. Nowadays, workaholics prefer ordering most of their things including food online.
So since technology has its roots dig up in the era, with food delivery mobile applications, it has become a lot more convenient to order freshly made food within a few minutes using a smartphone. So if you own a restaurant, why don't you get benefitted by its services? Developing a mobile application for restaurant and targeting your potential users is way out while developing & maintaining a customer relationship.
When it comes to restaurants, if managed well keeping in mind the convenience of the customers, they can be a way better than your competition in the market. Moreover, restaurants provide convenience to the majority of people on certain days when they are too exhausted to cook anything. And hence, it becomes crucial to build restaurant app where your customers can avail more of your services in their comfort zone.
Here are a few reasons why people prefer using mobile apps for restaurants:
For checking Hours of operation
To read or post customer reviews and feedbacks
For reserving a table
To find directions/routes/location
To have a look at the menu or cuisines
For placing an order online for food
For checking discounts or offers and more
According to some sources, about 60% of customers who search for restaurants end up making a purchase within 1 hour. Moreover, below mentioned are a few other crucial reasons why restaurant needs a app:
Booking square can be enlarged
The biggest challenge faced by any restaurant is the size of the present customers, which can ideally increase or decrease simultaneously. The rush can make a restaurant unwillingly deny some customers back while hampering its image down the lane. Bookings are hard for everyone as one needs to arrive at the location leaving every important work, just to have a follow-up.
If a call is made for an order then also issues remain the same, as one needs to wait very often just for clarifications or confirmations. It is only inappropriate for the customers but also restaurants themselves, as first, they need to hire a person who can easily handle the calls, bookings, issues, security of all the relevant information provided at the desk by people and also availing the waitlist.
And hence, a mobile application for restaurant has become necessary. A mobile app for restaurant will make the booking process easy without any misunderstandings or any issues. The best convenience issued with restaurant app development is 'push notifications'. This will handle everything from bookings to sending reminders and also from payments to cancellations or refunds.
Moreover, the app making has been made fun by the demonstration by The Capital Grille. OpenTable as a solution is best for marketing purposes.
An Improved Dining Experience
The most significant point, which needs enhancement, is the convenience of their customers by making their process easier and fun. This is only possible if owners create a mobile app for Restaurant, which is having all the desired features for their users. This will not only help the users to order faster but will also avail of the re-order feature making them spend lesser energy or thought into moving from one item to another.
Moreover, payments can be made easy through online portals like PayPal or net banking. Other than that, the user feedbacks with a rating will help the restaurant grow and improve its deepest roots.
Increase Sales with an Attractive Menu & Simple App Navigation
Well, you must have heard of Dominos, right? According to Dominos, about 77% of the orders have been made with the use of food delivery/ordering mobile application, which we all know is definitely a huge number. Moreover, the reasons behind are no difficult to guess, which include:
Fresh food delivery on time scheduled.
An attractive menu with clear pictures and details.
Very easy-to-navigate-through process.
Click-to-call feature and more.
Achieve Your Lost Customers Back
The restaurant can only run successfully if it has strong ties with its customers. Therefore, a worthy relationship is important by communicating regularly as on festivities or other special days. In this case, nothing can be better than a well equipped mobile app for restaurant.
Many promotional schemes running on your restaurant or On-demand Food Delivery app can help get you back your lost audience, for instance, by introducing aggressive loyalty programs, attractive discounts or coupons or offers on their name as a birthday treat or even just a party and more can do fairly good.
An App will help in Boosting Brand Awareness
Marketing plays a very crucial role in boosting the awareness of a brand and with the On-demand app development for your restaurant business; your marketing scheme will kick-off. Moreover, if you are marketing something people are looking for, you are ahead in your path anyway. It doesn’t matter if your restaurant app’s icon makes people try out your services again and again or if it’s social media marketing. All that matters is that people are aware of your business and services in order to avail them whenever they need to.
Optimization of the Turnaround Time per Order
The mobile apps focusing on any restaurant can be used equally by the staff as well. Waiters are no longer needed to stand for hours or even rushing here 'n' there, however, they can increase their productivity at the back scenes of the orders paid directly from the ordering feature of the magnificent app.
Customer satisfaction is one of the notable points in sustaining the relationship for a little longer. Apart from that, the concept concerning tabletop e-waiters has flourished at a high rate due to it’s saving your extra 5 to 10 minutes on an average dining time in a rush hour.
Understand Your Customer Base Better
Dealing best with the customers is all needed in this hospitality industry. In the market, there are numerous food delivery/ordering apps rated best at creating insightful real data related to the behavior of the customer. For example, you as an owner of the restaurant will get an idea of what your customers are investing more in including rich database consisting preferences, festive occasions, and the overall demographics.
Moreover, this information can be useful if you wish to surprise them on their special days increasing the bonding between the place and its customers. For example, Bistro is a type of mobile solution that is ready for adaption by providing opportunities that lay infinite by keeping customers fully engaged.
In the end, if you are looking forward to investing in or create a mobile app for restaurant, I would highly suggest you start with the market analysis, demographics of the potential customers, restaurant app development cost, business model, and more things before you get started with the development part of it or hire people to get the application developed.
Sanjay Kidecha
CMO
by Sagar Bagasariya
by Mihir Mistry
by Drashti Pandya
by Manav Patel
