Brown Bag

Brown Bag is an on-demand liquor delivery mobile app to enable its users to order alcohol from a range of wine, spirits, and beer whenever and wherever they want as most people don’t prefer to visit a store and pick up their choice of alcohol.

Project Idea

The project idea was to provide the app users optimum convenience in ordering their favorite alcohol at their preferred location.

Target Audience

The app belongs to the general category so almost anybody can use this alcohol delivery service app. The only condition is that the user should be more than 21 years of age.

Project Challenges

  • Detecting the current location of the user
  • Minimum order amount & free delivery amount management in cart
  • Show liquor shops as per the delivery area


We crafted a mobile app that not only customized the search results as per their delivery location but also helped them check the status of pending deliveries.


Initial project ideas from the client were:
  • Real-time order tracking
  • Flexible pickup & delivery schedule
  • Cost calculator
The project idea analysis resulted in:
  • Inputs from the design team
  • Brainstorming sessions with Android & iOS team
  • A rough draft of project requirements
The result of in house meetings and discussions was:
  • Final requirement document
  • UI/UX design
  • App testing plan

Do you want a responsive Liquor delivery app?

Wireframe & Design

As the project requirements were already finalized by this stage, our creative UI/UX designers started working on application design.

User persona

It does not matter whether the celebration is big or small liquor was, is, and will be the prime requirement for any occasion, party, or ceremony. Some people do have a habit of consuming at least a single pack daily. So, before start prototyping for an on-demand Liquor delivery app, we had to learn different buyers’ demand and behavior towards buying liquor.

    Bartosz Oler

  • Age: 27
  • Location: USA
  • Occupation: Travel Photographer


“You Only Live Once” is Bartosz’s life quote. He loves to travel in different cities of the USA and click moments in his high profile camera. He parties hard with his friends and with whiskey. Bartosz and friends like to take out beer and alcohol to their destination. They don’t prefer to enjoy in the bar and rather at any outdoor place.

Once upon a time, Bartosz went to a club in San Francisco to buy his favorite beer, Coors Light for the party, and could not reach on time due to some work hurdles. Till the time he reached the club, the beer was sold out. He thought if he had installed an on-demand liquor delivery app like Drizly on his phone, he could have delivered the Coors Light at his workplace in advance. This incident made Bartosz make purchases for alcohol through mobile apps. Wherever he visits any new city, he looks for a native liquor delivery app and installs it first.

    Alan Dave

  • Age: 30
  • Location: Cincinnati, U.S
  • Occupation: Business Manager


Alan lives in the U.S and works as a Business Manager, which is quite a loaded job for him. He deals with many executives and supervisors throughout the day. Such meetings and presentations make him tired till the dusk. So, he consumes some booze to unwind after work.

He mostly enjoys his drink at the roof of his house and avoids being at crowded bars or clubs. Besides, he is fond of trying varieties of whiskeys, beers, and sometimes wines that depends on mood and occasion. Alan loves to stock his favorite liquors in his house. He uses an on-demand liquor mobile app to acquire anything he wants.

Alan finds mobile apps a convenient way to order online and get delivered at home concept. He mostly fulfills his livelihood through mobile apps majorly and now liquor as well. He says he loves to order on the go with the app, and he has the beer at his home till the time Alan reaches home.

    Delilah Alves

  • Age: 26
  • Location: LA
  • Occupation: Apartment Manager


Delilah is a fun-loving apartment manager at LA. She is very clever and handles all the responsibilities single-handedly. She has a sister to take care of, and multiple migrates who live in her apartment. When it comes to liquor, Delilah loves to explore new beers. When she tries something new, she prefers to buy a can at first.

Delilah goes to the bar often on the weekends. However, for her daily one glass of beer, she keeps stock at home and some extra for any sudden guests. She doesn’t like to carry bottles or cans to home, so she always orders and gets delivered at her apartment.

Previously, she used to order from the bar only over call or so. But ever since she knows about such liquor delivery apps, she is using apps for a while. She discovers it easy to explore anything new even from liquor stores where she could not be able to go with online payment systems.

Mood board

We could not find any other better way to visualize the liquor delivery mobile app idea than a mood board. These images of the wireframe will give you an in-depth insight into the app functionality.

User Flow

We want you to understand the journey of a user on the app so that you can feel how the app will address your potential customers’ needs. To simplify the user journey, we create a user flow diagram. Glance ate below the UX flow diagram for the Liquor Delivery App like Drizly.

Main Features of the Project

Let’s give you a sneak peek in the process of how to make an app like Drizly!

01. On-Boarding

As soon as the user opens the app, they will welcome by a short introduction of the app on how it works.

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02. Signup/in

Users will allow registering using their email, Facebook, or Twitter account to get into the online liquor market.

03. Product purchase

With just a few tap, users will able to make purchases of their beloved liquor in their preferred quantity.

04. Menu

The menu has many options that assist users in checking and accessing other services available on the app.

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05. Profile

To enter essential details, including user name, contact details, and users' profile feature, further, help to update the details if any require.

06. Delivery

Customers can check their order delivery details, including delivery boy name and contact number, and an average time of order delivery.